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Q & A: Why doesn't Image Industries publish list prices?

September 8, 2014

Question:

Why doesn't Image publish list prices?

Answer:

Image industries does not list prices as a benefit to our end user. The client who buys a machine from a dealer or even directly from us.

In many cases, Image's (as well as other manufacturers') list prices do not accurately reflect the price a company would pay for welding machines. Instead, the list price is used as a basis to calculate a dealer's purchase price (a dealer's price is calculated as a percentage off the stated list price). From this point, a dealer would determine their required profit, and develop a "retail price" for the machine. As different dealers have different profit requirements depending on their "value added" services, it is typically useful for the end-user to carefully consider everything he/she is receiving for a given price.

In many cases, the lowest price isn't the best deal. Therefore, comparing list prices to street prices usually does not provide useful information to companies.

Building lasting bonds since 1976.

Providing superior stud welding and stud welder parts and equipment isn't enough. We also strive to deliver better service and unmatched expertise. And that's exactly what we've been doing for more than 40 years.

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